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GoMacro Bars Review: I Ate One Every Day for 12 Days

Recently, I started to loosely track my macros. My main goal was to increase my protein to eat a more balanced diet, and also to lose some weight.

Along with the app, Cronometer, I started to log my daily intake. Post-workout, I like to eat a protein bar but I knew there were better ones out there. Here is my review of the GoMacro bars.

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The Story Behind GoMacro Bars

The mother-daughter-owned company began back in 2003 on a Wisconsin farm. The mom, Amelia Kirchoff was in the midst of a breast cancer battle. She adopted a macrobiotic plant-based diet and along with her daughter, Jola Sonkin, created the bars in her kitchen.

Where To Buy GoMacro Bars

You can find GoMacro macrobars at most big retailers, including Target, Whole Foods, Trader Joe’s, Walmart, and Amazon.

GoMacro MacroBar Organic Vegan Protein Bars (2.3 Ounce Bars, 12 Count)
$26.28 ($0.95 / Ounce)
Check Price on Amazon Find It At Target
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02/19/2024 12:40 am GMT

My kids are big fans of the GoMacro Kids Mini Bars. I eat them sometimes but they have much less protein than the regular bars.

GoMacro Bar Variety Pack from Amazon

For the purposes of this GoMacro Bars review, I ordered the variety pack from Amazon.

The variety pack contains 12 bars and is supposed to include twelve different flavors. Unfortunately, I only received 11 flavors. I got two of the popular Protein Pleasure Peanut Butter Chocolate Chip bars.

Our Pick
GoMacro Variety Pack, 1 bar each (pack of 12) - 12 Flavors including 3 new flavors
$36.95 ($1.34 / Ounce)
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02/18/2024 09:25 am GMT

It came with three new flavors: Sweet Awakening Mocha Chocolate Chip, Protein Decadence Dark Chocolate Almond, and Blissful Daybreak Blueberry Cashew Butter.

If you’re new to Go Macro vegan bars, I think the variety pack is a great way to go. It’s a good way to try out the flavors before you commit to buying a 12-pack of just one.

I was impressed with the packaging. None of the bars appeared crushed or melted. I actually upcycled the cardboard bin it arrived in as a storage container in my pantry.

I would definitely order the Variety Pack again especially to try out the newest flavors.

Are GoMacro Protein Bars Healthy?

Many protein bars out there are glorified candy bars. Although I don’t usually eat a protein bar as a meal replacement but rather more of a snack, I still want to make sure that what I put into my body is good for me.


With the exception of the granola + coconut bar, the GoMacro bars contained about 10 to 12 g protein.


In the 12-bar variety pack I bought, calories ranged from 250 to 290 calories.


The bars on average contained about 32g of carbohydrates.


Most of the sugar count in GoMacro bars is added sugars, totaling around 10 or 11 grams per bar. If you’re a diabetic or watching your sugar intake, this is a lot.


Although GoMacro bars may contain up to 12 grams of fat, they typically have very low amounts of saturated fat.

Are GoMacro Bars Vegetarian?

Not only are GoMacro Bars vegetarian but they are also vegan. This is important to me as I am a vegetarian. Unlike many of the bars out there, these fit into my plant-based lifestyle.

I also really like that they are soy-free.

Are GoMacro Bars Gluten-Free?

All of their bars are gluten-free.

What Other Dietary Needs Do GoMacro Bars Accommodate?

GoMacro bars are kosher, non-GMO, USDA organic, C.L.E.A.N., low FODMAP, and and use sustainably-sourced ingredients.

FYI, C.L.E.A.N. means Conscious, Live (organic), Ethical (non-GMO), Active, and Nourishing.

A FODMAP diet is designed for those with IBS (Irritable Bowel Syndrome) and other gastrointestinal issues.

GoMacro clearly states important important product information and allergen content on both the front and back of its packaging.

GoMacro Bar nutritional label front and back
Nutritional Labels on Front & Back

Are MacroBars Safe For Those With Nut Allergies?

MacroBars does have three flavors of bars that are nut-free and safe for those with allergies. They clearly indicate this on the front of the packaging. These bars are: Pure Promise Maple Sea Salt, Protein Purity Sunflower Butter + Chocolate, and Heartwarming Retreat Oatmeal Chocolate Chip.

Most GoMacro bars are not nut-free. In fact, many of the bars I tasted contained organic almond butter, peanut butter chips, organic almonds, or organic sunflower seed butter. And many of the bars included a disclaimer on their product packaging that since it’s manufactured in a facility that processes peanuts and tree nuts, the bars may contain nutshell fragments.

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What Are the Main Ingredients in GoMacro Bars?

GoMacro only uses plant-based ingredients. Their first ingredient is organic brown rice syrup, an alternative to corn syrup. However, its benefits are debatable.

They also contain an organic protein blend (organic sprouted brown rice protein and organic pea protein). For those allergic to pea protein, GoMacros introduced a Sunflower Butter and Chocolate bar which does not contain the latter.

Here’s an example of the ingredients listed on the Protein Paradise Cashew Caramel Bar nutrition label:

Organic Brown Rice Syrup, Organic Cashew Butter, Organic Protein Blend (Organic Sprouted Brown Rice Protein, Organic Pea Protein), Organic Cashews, Organic Coconut Sugar, Organic Puffed Brown Rice, Organic Sprouted Flax, Organic Mesquite, Organic Coconut Oil, Organic Cinnamon.

How Do GoMacro Bars Taste?

GoMacro Bars are dense but I mean that in a good way. There are times when I’ve eaten it alongside some yogurt or cottage cheese for lunch and I feel full. But I never feel stuffed or bloated after eating one.

I recently did a review of Built Bars which have a very different consistency (they’re also not vegan or vegetarian). GoMacro bars have the texture of a traditional protein bar while Built Bars resemble a nougat-like candy bar.

Despite their slight differences, many of the GoMacro bars tasted too similar to stand out: either peanut buttery or chocolaty. However, they were all good and I would buy any of them again (with the exception of the one listed below).

Favorite Flavors

three flavors of gomacro protein bars blue background
My Favorite Flavors

I liked all the GoMacro Bars I tried. My favorites are the following:

Pure Promise Maple Sea Salt: just a hint of sweetness and saltiness.

Protein Paradise Cashew Caramel. I appreciated the pieces of cashew. It had a mildly nutty delicious flavor.

Granola + Coconut. Although it had almost half the protein of the other bars and also was a bit smaller in size, I really loved this flavor. I’ll definitely stock up on this one.

Least Favorite Flavor

My least favorite flavor was clearly the Blissful Daybreak Blueberry Cashew Butter. It tasted more fruity than the others and the consistency of it threw me off. It was more like a That’s It Bar, which I love, but not as a protein bar.

woman holding 2 gomacro bars

Final Thoughts

I will continue to GoMacro Bars. They really satisfied my hunger, especially post-workout or in the late afternoon when I habitually like to snack.

Although I intended to eat it as a snack, I found myself craving it during the day. It made a nice lunch once I added in another protein source like eggs, yogurt, or cottage cheese.

I like the size of the bars and texture. They’re not chalky or artificial tasting like other bars I’ve tried. As a vegetarian, I appreciate that they are vegan and do not include animal proteins or collagen.

Have you tried them? Let me know what you think in the comments below.

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Pin for Later!

10 go macro bars on brown background

If you’re intermittent fasting, you may be interested in reading my review of ProLon’s Fast Bars.

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Monday 18th of September 2023

I agree with Howard. Why can't the sugar be cut ... and still taste good?

Michelle Platt

Sunday 24th of September 2023

I agree. There are definitely bars with lower sugar. Maybe I'll created a dedicated post. Built Bars are way lower (I have a post). I'm loving TruBars (Costco find) and they're 8g.

Howard Adamsky

Tuesday 18th of July 2023

Enjoyed your work here. I thank you for this.

I had a Macro bar (Heartwarming Retreat) yesterday. It was wonderful but I fail to understand why it has such a startling amount of sugar. Why can't this bar cut sugar by 1/3 or even more? Would it taste bad? I do not understand the need for all of that sugar. If I wanted candy, I would buy that.

I could be wrong but I think this industry is trying to straddle the fence and make something that is both a chocolate bar and a protein bar. I think a number of companies are doing that and it is a mistake because none of them are as good as a chocolate bar and if one likes chocolate bars, Marco Bar is not much competition for a Snickers bar.

As someone who knows just a bit about business, I really think that if you try to please all of your customers, you in reality, please none of them.

Anyway, just a few thoughts. Hope you are well.




Sunday 23rd of July 2023

Howard, I definitely agree with you here. I have a love hate relationship with protein bars. I've been trying to track my macros (and I'm a vegetarian) so an easy way for me to get more protein into my diet is to eat a bar. But they're processed, and I don't like eating processed foods. I just try to eat the ones with fewer net carbs and sugar. And, until recently, I wouldn't even let my kids eat protein bars. I didn't want them to get full on them and skip eating whole foods, or as a meal replacement. Thanks for this comment, I think it brings up a good point.

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