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Built Bar Review 2024: Healthy or Hype?

Built Bars have a huge following on social media and amongst fitness enthusiasts. Fans rave about the great taste compared to other protein bar competitors. But are these bars really healthy and how do they taste? I break it all down here in this Built Bar review.

For years, I’ve ordered and shared Built protein bars on my Instagram Feed and in my Friday Favorites newsletter, but I realized I never wrote a blog post about it before.

I first heard about Built Bars in a Peloton Weight Watchers Facebook Group and I’ve been eating them ever since. Here’s my honest review and a promo code so you can try them out yourself.

This post contains affiliate links. See my disclosure policy for more information. Some products were gifted to me but all opinions are my own.

What are Built Bars?

Built Brands was founded in 2018 by CEO Nick Greer in Utah. It positioned its brand as a healthy alternative to the candy bar. They are low calorie, high protein, low fat, high fiber, and low sugar protein bars compared to most of their competitors.

They sell traditional protein bars, marshmallow puff bars, and most recently, granola bars. They also carry Built Boost, a natural energy drink.

close up of three built protein bars

Where Can you Buy Built Bars?

You can find Built Bars directly from their website (save 10% with promo code MICHELLE) or through Amazon for quicker delivery.

Do they sell Built Bars in stores?

No. You can’t get Built Bars in any retail store or grocery store.

12-Pack Protein Bars
Built Bar 12 Pack

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Can You Buy Built Bars Individually?

No, whether you buy them directly from their store or on Amazon, Built Bars come packaged only in boxes of 12 bars. You have the following variety of options when ordering:

Mixed Box

Everyone has a favorite flavor, so for your first order, I recommend trying the mixed box. The variety box includes 12 flavors.

You get to try one of each of some of their most popular flavors. This is their current collection (as I write this): Raspberry, Salted Caramel, Cherry Barcia, Double Chocolate, Cookies N’ Cream, Coconut, Mint Brownie, Peanut Butter Brownie, Coconut Almond, Churro Puff, Coconut Puff, and Banana Cream Pie Puff.

Build Your Own Box

Alternatively, you can build your own box of 12 bars. But you can only choose two flavors, 6 of each.

12 Count Box

You can also always order a box containing 12 bars of your favorite Built Bar flavor.

If you have a favorite flavor, I recommend stocking up on it as Built Bars often moves a product out of rotation and they’re constantly introducing new flavors like Snickerdoodle Chunk Puffs.

They also offer limited edition flavors like Grasshopper Cookie (similar to Girl Scout Thin Mint Cookie).

hand holding Built Bars

What are the Main Ingredients in Built Bars?

According to the nutrition facts label, the main ingredients include premium collagen protein blend, whey protein isolate, soy lecithin, and gelatin. They also contain milk, soy, and wheat.

Are Built Bar Protein Bars Healthy?

The bars are high protein (most are 17-19 grams), low fat (between 1.5 and 3 grams of saturated fat), and low sodium. It says right on the label: “100 percent chocolate, 0% guilt.”

I also like that it states the amount of protein for each particular bar right on front of the packaging.

However, the term healthy is subjective. This is a processed food made in a factory.

I try to eat whole, clean ingredients, so in my opinion, I wouldn’t consider this a healthy food but it’s a great option when you’re looking for a pick-me-up during the day.

These contain more healthy ingredients than most protein bars on supermarket shelves. And, it’s a good thing to keep on hand if you’re craving something sweet.

built bar flavor calories protein fat comparison chart
Comparison chart for Built Flavors I Tasted

Are Built Bars Good for Kids?

Built Bars make a perfect after-school snack. I’m always trying to get my kids to eat more protein and these bars are packed with protein.

My kids like trying out all the different flavors. It’s a staple in my house and their favorite protein bar.

However, if your child’s school has a nut-free policy, check the label first. Not all Built Bars are in fact, nut-free. Also, these bars contain dairy.

Are Built Bars Good for Weight Loss?

I’m not a nutritionist, dietician, or doctor. These bars are not meant to be eaten as a meal replacement. However, if you’re looking for a healthy snack, this is a great choice.

It’s a high-protein snack that satisfies a sweet tooth. If you’re doing Weight Watchers, these bars are only 3 to 5 WW points.

If you keep them frozen or refrigerated as I do, you can easily slice off a couple of pieces rather than eating the whole bar.

How Do Built Bars Taste?

The first time I ordered Built Bars, I wondered if they would live up to the hype.

I don’t like the consistency or chalky chewy texture of most protein bars. I was pleasantly surprised that these bars taste more like candy bars without being too sweet.

My personal preference is to eat them as a snack or after-dinner dessert. I feel like I’m eating something decadent without all the extra calories.

If you’re unhappy with the quality or taste, Built customer service will issue you a full refund (if requested within 14 days).

Built Bar Tip

I’ve seen people complain about the consistency of the bars. Personally this is what I do:


Put them in the freezer and they make a great frozen treat. This is usually the way my family chooses to eat them.


Store them cold in the refrigerator.

Heat Them in the Microwave

Place them in the microwave for 10 seconds. Remove the wrapper first.

Built Bar Taste Test: 10 Flavors

My camera-shy kids and I tasted ten flavors of Built Bars. The ones we tasted were:

  • Birthday Cake Puff
  • Mud Pie
  • Mud Pie Puff
  • Shamrock
  • S’mores Puff
  • Brownie Batter Puff
  • Coconut Brownie Chunk Puff
  • Cookie Dough Chunk Puff
  • Coconut Marshmallow Puff
  • Peanut Butter

Check out this video I made where I taste 10 Built Bar flavors and rate them. Find out which one is my absolute favorite.

You can see my reaction and all 10 of my ratings in the full video on YouTube.

Which Built Bar is your favorite? Let me know in the comments.

Are Built Bars Vegetarian?

Unfortunately, no. I eat a vegetarian diet and for me, the lack of a vegetarian option is the biggest drawback to the bars. Since it contains gelatin, these are also not good for anyone who is following a halal or kosher diet.

I contacted customer service asking if they planned to make any of their bars vegan or vegetarian. They replied back that they had no plans to do so.

How Long Do Built Bars Last?

Since they have no preservatives, Built Bars have about a 6-month shelf life before they expire. The expiration date is clearly printed on the box.

My family prefers to eat them cold so we keep them either in the refrigerator or freezer, but they can certainly be eaten at room temperature too.

What are Built Bar Factory Seconds?

Every once in a while, Built offers a sale on their seconds. These are bars that for some reason don’t make the cut so are discounted. You have to grab them when they become available and you don’t know when they’re coming back.

Built Bars vs. Quest Bars

Most people prefer the taste of Built Bars to Quest Bars which have a chalkier texture. Quest bars, however, tend to have more protein (up to 21 grams) compared to Built Bars (typically 17-19g).

Built Bars vs. Aloha Bars

If you’re looking for a plant-based option, check out Aloha Bars which are vegan. A caveat, they have more calories and less protein.

Final Thoughts

While I do like Built Bars, I don’t eat them often. I eat and plant-based diet and wish they would make a gelatin-free version of their bars. But, my family eats them all the time.

As for taste, we prefer the more natural flavors. Simpler is better in my opinion.

Have you tried Built Bars? Please comment below. And if you want to try out Built for the first time, remember to use my promo code to save 10 percent off your order with promo code MICHELLE.

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Thursday 29th of February 2024

In Utah in Feb 2024 they're available all over the place - Costco, grocery stores, gas stations, Target, basically everywhere.

Michelle Platt, CPT

Thursday 29th of February 2024

They're based out of Utah so that makes sense. Here, in the Midwest (and previously in NY), I can't find them anywhere.


Friday 14th of July 2023

Their website actually has a store locator section. I’ve seen them at Raley’s, Winco, Walmart, and GNC here in CA.


Friday 14th of July 2023

It does. I actually always go into the Store Locator section whenever I do a product review. Do they have them at Sprouts? I'm always jealous of you Californians and your Sprouts. Someone commented that they saw them in a Costco somewhere, but not nationwide.


Sunday 2nd of July 2023

I was so disappointed to hear their bars are not vegetarian as I only hear halal. Fingers crossed that an alternative is released one day!


Wednesday 5th of July 2023

I know. I keep reaching out. Definitely deal breaker for some.


Friday 7th of April 2023

FYI Publix Carrie’s about 4-5 flavors of Built Bars. Also, Costco is giving Built Bars a trial run in Colorado, Wyoming. Utah and Idaho. I can’t wait for them to expand to all states!


Tuesday 11th of April 2023

Thanks for sharing. Had no idea. It's interesting how certain Costscos offer certain products. I find the west coast often gets products first.


Tuesday 7th of March 2023

Not all Built Bars are the same in ingredients. Majority of their bars as of 2023 ARE Whey Protein mixture. Anything collagen based I question Built at this point cheapening their products because of inflation. Collagen does not give the same effects as whey overall digesting through the body and building muscle.


Tuesday 7th of March 2023

As far as I'm aware, the Puff bars contain collagen and the regular bars contain a whey protein. Just another reason why Built Bars are not vegetarian.

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