I held off buying Magic Spoon for a long time. Although I was intrigued by the promise of a low-carb, high-protein breakfast cereal, the price point stopped me in my tracks.
At about $10 per box, Magic Spoon is expensive, even by cereal standards. I finally bought a 4-pack on TikTok Shop (yep, and it’s legit) and now I have to admit, I’m probably a lifelong fan. I’m eating a bowl of Magic Spoon right now.
They sell it everywhere, including Amazon and Target. It makes eating high-protein easy and dare, I say, fun. Here’s my honest review.
What Is Magic Spoon?
- Magic Spoon cereal is a low-carb, high-protein cereal that is a healthier alternative to traditional cereal.
- Magic Spoon comes in lots of flavors including Fruity, Cocoa, Peanut Butter, and Frosted.
- Magic Spoon cereal is free of artificial ingredients.
Overview of Magic Spoon
Magic Spoon is a brand of cereal that claims to be a healthier alternative to traditional sugary cereals. It was founded in 2019 by Gabi Lewis and Greg Sewitz, who also co-founded Exo (a cricket-flour protein bar company). Don’t worry, no crickets were harmed in the making of Magic Spoon cereal.
While Magic Spoon is a great alternative to feeding your kids a sugary cereal, they actually, market this product to adults. This is clear from the packaging, down to the bright colors of the box, games printed on it (word searches, mazes, etc.), everything to stir up nostalgia in this “childlike cereal for grownups” (their tagline, not mine).
High-Protein, Low-Carb
Each serving contains between 13-14 grams of complete protein, which is significantly higher than most traditional cereals. Most flavors contain only 4 grams of net carbs per serving, making it a good option for people who are following a low-carb or ketogenic diet.
Other Nutritional Facts & Dietary Restrictions
Magic Spoon appeals to almost any diet. It’s Keto-friendly, gluten-free, soy-free, and wheat-free.
Vegetarian, Not Vegan
I’m a vegetarian and lately, I’ve made some missteps, not realizing that many brands are adding collagen to unassuming foods to up the protein content. But I’m pleased to say that Magic Spoon is vegetarian but unfortunately, not vegan due to its first ingredient, a milk protein blend (casein and whey protein).
Nut Free
Most boxes of Magic Spoon are nut-free, except, of course, flavors like peanut butter.
Other Ingredients
Magic Spoon has the sweetness of a traditional, nostalgic cereal of your youth. However, unlike those cereals, it contains only natural flavors and sweeteners.
Sweeteners
Magic Spoon cereals have zero grams of sugar and uses a sweetener blend of allulose and monk fruit extract. The former ingredient is the reason why you won’t find Magic Spoon at your local Whole Foods. Allulose, a naturally occurring sugar that doesn’t raise your insulin levels, has been approved by the FDA.
Macronutrients
If you’re tracking your macronutrients, Magic Spoon can be a great choice:
Carbs
Although at first glance it appears that Magic Spoon is high in carbohydrates, it only has 4 grams of net carbs. The net carbs are calculated by subtracting the grams of fiber (inulin or chicory root fiber increases the fiber content) and allulose from the total carbohydrates.
Protein
Magic Spoon typically has 12 to 14 grams of protein per serving, i.e., one cup. I added a cup of pea protein milk, which raised the protein content to more than 20 grams.
Fat
The cereal is low in saturated fat. The flavors I tried had anywhere from 0.5 to 1.5 grams of saturated fat.
How Does It Taste?
This is obviously the whole point of this cereal review: the taste.
Magic Spoon is known for its flavors reminiscent of the breakfast cereals that you grew up with as a kid. I got my hands on the variety pack. I popped a few O’s in my mouth, tasting it on its own as a snack. It has a rich flavor and I like it, but it’s so much better with milk.
As for texture, it has a slightly oily, sticky coating. Once put in milk, the cereal retained its shape, consistency, and crunch.
In terms of taste, the Fruity flavor was a clear favorite of mine. It looks and tastes like Froot Loops, and has a great consistency and no aftertaste. My next favorite flavor was Peanut Butter, followed by Cocoa, and then Frosted.
You’ll also find classic flavors like Cinnamon Roll and Honey Nut (Cheerios-like O’s) in your local grocery store. They also release limited editions and seasonal varieties.
Comparison to Traditional Cereals
Honestly, I don’t eat traditional cereals. I think of them as junk food and try to avoid corn syrup and stick to cleaner food with healthier ingredients. However, Magic Spoon may turn me into a regular cereal eater again.
As for taste, it’s not as sticky-sweet as let’s say a Honey Nut Cheerios or Cinnamon Toast Crunch, but it still feels like a treat, without the sugar crash.
Compared to their competitor, Three Wishes, I prefer the taste, texture, and consistency of Magic Spoon. I also appreciate its much higher protein content and no sugar. I think because Three Wishes uses chickpea flour, it has a slight aftertaste. Three Wishes is still good and when you compare prices, it’s a better value.
My kids aren’t big cereal eaters either. They’re teenagers and gravitate towards waffles in the morning, but even they said they liked Magic Spoon, and they seem to avoid any foods I like these days. For example, when I prepare a meal, they always ask if has kale, quinoa, or tofu in it before eating. They didn’t taste the protein at all and preferred it to Three Wishes.
Three Wishes Cereal / Magic Spoon Cereal
Where To Buy
Magic Spoon is widely available, either on their website, Amazon, Sprouts, Target, and other grocery chains.
Pricing
As a premium cereal brand, Magic Spoon’s pricing is steep compared to other cereals on the market. However, considering the quality of ingredients and the nutritional value each serving provides, I find the price justifiable.
However, you’ll go through a box quickly. One serving of Magic Spoon is one cup, so you’ll go through the box in about 5 days.
A single box of Magic Spoon cereal costs $9.95, which is higher than most cereals in the grocery store. However, Magic Spoon offers a discount for bulk purchases.
In addition to the bulk discount, Magic Spoon also offers a subscription service. By subscribing, customers save 10% on each box. Customers can choose to have their subscription delivered every month, every two months, or every three months. Or you can sign up for Subscribe and Save on Amazon.
If you have a Target Red Card like I do, you’ll save 5% off each purchase.
Final Verdict
Is Magic Spoon worth buying given the high price tag? For me, yes (although I would like to get it when it’s on sale).
As a vegetarian, I’m always looking for high-protein, low-carb snacks and meals with no artificial sweeteners. And, I want to switch it up from smoothies and protein bars.
I’ve been having it less as a breakfast cereal but more as a mid-day afternoon snack or dessert. It’s a fairly healthy option and it satisfies my sweet tooth. I don’t like super sweet foods which is why I rarely eat it first thing in the morning.
If you’re a health-conscious consumer and you’re looking for a guilt-free treat, I recommend trying out Magic Spoon.
For more information on Magic Spoon, check out the MyPurseStrings YouTube channel and be sure to subscribe.
If you’re looking to add more protein to your diet, make sure to check out these protein bar reviews:
Michelle Platt is a content creator and certified personal trainer. Proving it’s never too late to reinvent yourself, she’s a former attorney and teacher who loves to do the research so you don’t have to. She takes a deep dive into each topic and writes about her wellness journey here. She loves trying out new workouts, fitness tips, healthy foods, and products to share with you. This native New Yorker recently made the move to the suburbs of Minneapolis, where she lives with her husband, two kids, and two dogs.